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© 2019 by Penman PR, Inc.

Objectives:

  • Develop high visibility for Nano-Proprietary and its wholly owned subsidiary, Applied Nanotech, a research and development company dedicated to developing applications for nanotechnology with a position in the field of electron emission applications from carbon film/nanotubes

  • Increase stock price through visibility program

  • Generate high volume press coverage of Applied Nanotech among business and trade press

  • Build communications foundation to ensure Applied Nanotech inclusion in all reports of carbon nanotube field emissions

Strategies:

  • Articulate the strength of Applied Nanotech’s patent portfolio in the field of carbon nanotube field emissions

  • Plan and launch an aggressive media relations program

  • Leverage Applied Nanotech executives and scientists to generate media attention via a thought leadership program

Implementation:

  • Developed target media list

  • Developed company fact sheet, backgrounder, proof point, and nanotechnology fact sheet documents

  • Conducted research surveys to generate news and generate additional media coverage

  • Developed messages and pitch strategies to highlight the benefits of Applied Nanotech’s technology to multiple industries, including security, finance, ecology, information technology, and health

  • Implemented monthly pitch schedule for news releases, articles and columns in trade and business media.

  • Developed relationships with key editors and reporters to ensure Applied Nanotech participation in all nanotechnology stories

Results:

Within six months:

  • Applied Nanotech was written into and/or quoted in 59 nanotechnology trade articles

  • Applied Nanotech received placement in more than 100 online articles

  • Four feature articles and two by-lined articles were written and published

  • Press coverage was obtained in a variety of regional newspapers

  • Nano-Proprietary stock price rose more than 566%

Penman PR