We’ve had a love affair with LiquidCool Solutions since 2008 when Penman PR was hired to launch Hardcore Computer’s Reactor, the world's first commercially available high-performance PC with total liquid submersion cooling technology. It was a killer campaign that placed the Reactor in every PC and tech pub imaginable. It was so freaking cool, it was also featured on G4TV Attack of the Show, and it was selected to be in Tony Stark's dream lab in Iron Man II.  

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Three words for this launch campaign:  Worldwide…Critical…Acclaim.

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In 2013, the company refocused and rebranded as LiquidCool Solutions (LCS). Utilizing the same proprietary liquid cooling technology, the company entered the data center and Edge computing spaces.   

Penman continued its representation of the company and its executives but switched gears to accommodate its new goals and markets. Penman continued to secure the attention the company and its executives required to move markets.

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LiquidCool was named “Cool Vendor” for Data Center Infrastructure Management, Power and Cooling by Gartner. Frost & Sullivan recognized LiquidCool with its “North America Customer Value Enhancement Award in Data Center Cooling”, and went on to say, “all users of LiquidCool Solutions' technology will enjoy cost-savings, environmental conscientiousness, ease of service, and demonstrated reliability.”

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Because of the potential for this disruptive technology, Wells Fargo’s Innovation Incubator (IN2) Program selected LiquidCool Solutions to participate in the program to further develop and accelerate commercialization of its cooling system. Its technology was tested by the Energy Department’s National Renewable Energy Laboratory (NREL) which validated LCS technology saying it, “… offers a cost-effective, highly scalable solution to reduce the energy impact of data centers in commercial buildings.” 

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Fast forward to 2025, we were thrilled to cover LiquidCool Solutions’ partnership with Loring LiquidCool Data Centerand Green 4 Maine in the launch of Maine’s first AI data center to headquarter at the former Loring Air Force Base in Aroostook County. The coverage covers twelve pages of Google results!