Nauticos is a leader in deep-sea exploration and historical research. They’ve been on a quest to find Amelia Earhart since 2001, mounting explorations in 2002, 2006, and 2017.
Like many companies at some point in their existence, the Nauticos team faced the dilemma of dealing with a competitor’s false claim. In January 2024, there was much media hype about a sonar image taken by another exploration company, which claimed it was
Amelia’s plane.
Nauticios knew it wasn’t.
We wrote and distributed an authoritative pitch designed to share Nauticos’ evidence-based perspective about the image. The pitch was titled “It’s not her plane…..” and outlined Nauticos expertise and experiences related to Amelia Earhart. We summarized the acquisition and restoration of a set of 1937 radios, the tests conducted with them, and the resulting real-world field-test data that revealed how far Amelia was from Howland Island at each of her last recorded transmissions, as well as key findings related to the Coast Guard cutter Itasca.
That one pitch resulted in 31 pieces of mainstream articles with an audience of 816 million. The news coverage clearly outlined that the Nauticos team is a respected expert and a go-to authority on Amelia Earhart.
In November that same year, the sonar image was identified as a natural rock formation – not an airplane at all.
This year, Nauticos announced its intention to conduct a fourth expedition to search for Amelia’s Lockheed Electra based on the radio transmission data they collected. No theory, no myth – factual data.
The company also announced that Amelia Rose Earhart joined the Nauticos team. Amelia Rose honored her namesake by becoming the first person to pilot a single-engine Pilatus PC-12-NG around the world.
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1
Pitch
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31
Mainstream Articles
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816
Million Audience Reach
