Phillips & Temro Industries is a global OEM and aftermarket provider of custom engineered thermal systems and solutions. The company serves the trucking, automotive, oil and gas and EV/hybrid markets through its four brands: Zerostart/Temro, Arctic Fox, Truflo and Idle Free Systems. Headquartered in Eden Prairie, MN, PTI is privately owned by Harbour Group, which is located in St. Louis, MO.
Manufacturing is an industry dominated highly analytical individuals who typically are not overly concerned with sharing their expertise with others. PTI had a marketing and sales team, but not have a communications strategy. The company needed a PR partner that understood manufacturing and the heavy duty trucking industry. It also needed to generate a strong and regular news flow of its growth, brands, activities and capabilities in order to raise profile, generate inbound traffic and publicly reinforce its core strengths.
Penman PR implemented an ongoing strategic campaign designed to tap into the company's immense knowledge base and skillset and build a bridge between the PTI and the industries it serve by imparting the education and awareness necessary to increase brand awareness and boost business-to-business sales.
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