The Future of Public Relations
"We selected Penman PR for their proven expertise in representing
computer manufacturers and their strategic approach to public relations. We had great expectations and have not been disappointed."
Why public relations matters for competitive advantage
How you manage your reputation today will define your brand and competitive position tomorrow.
Regardless of your growth and development objectives, it’s time to proactively and consistently ensure that your value is evident to those who control your dollars, yen or euros. As your potential clients or customers consider working with you, the first thing they want to know is how you serve their needs.
That is precisely where your new and improved 2014 public relations campaign comes in. When performed aptly, public relations can be your most valued resource for building brand value, maintaining vitality, and establishing credibility.
You hold the key to global recovery
Global economic recovery depends on the proven relationship between entrepreneurship and innovation. Research and experience show that innovation offers a substantial bottom-line benefit: the most innovative companies outperform their industry peers and are the most attractive to shareholders.
Source: Ernst & Young
It’s also been proven that stakeholder confidence improves when innovations and successes are artfully and scientifically conveyed through a multidimensional strategic public relations campaign.
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