Penman PR Case Study - Applied Nanotech

Applied Nanotech, Inc. (ANI), a subsidiary of Nano-Proprietary(OTC BB: NNPP), an R&D organization that develops applications in nanotechnology, such as carbon nanotubes, metalized nanoparticles, silicon nanocrystals, and nanowires. Applications for ANI's technology include large-area displays, artificial dielectric materials, high-intensity light sources, densely packed nanowires, decontamination of biological agents, single-end multiplex electron sources, and portable industrial and medical X-ray tubes.

Business Objectives

ANI needed to increase their stock price.

The Campaign

Penman PR implemented a series of public relations initiatives that addressed and built public visibility, and incorporated activities designed to increase understanding of the general public, key decision-makers, potential investors, and the media. We worked to continue visibility and coverage in trade, technical, national and business arenas. Additionally, we implemented tactics on a strategy that streamlined the company’s presence to the media, investors, and potential investors—using a key patent announcement as a kick-off point.

The Results

Within six months, Applied Nanotech was written into and/or quoted in 59 nanotechnology trade articles; received placement in more than 100 online articles; had four feature articles and two by-lined articles published. Within that same six-month period, the Nano-Proprietary stock price rose 566%.

“We are entering an explosive period in the company's growth. Penman PR has the strategic

communications experience to help us maintain leadership

in our core markets and increase our national visibility."

Improve business forecast and increase shareholder value

Applied Nanotech, Inc.