Penman PR News

Penman PR Launches Customized PR Training Programs for Companies

Penman PR, Inc. announced today that it now provides customized public relations training programs for companies through Penman PR Training Institute, the firm’s training arm. These customized two-day programs are designed to address the PR needs of businesses who don’t have the resources to outsource their public relations efforts or for those who have internal resources that require public relations training.

Penman’s PR Training programs, which are offered onsite or off, provide employees with the skills and information necessary to develop and implement a comprehensive, strategic public relations campaign designed to meet their company’s short and long-term business objectives.

The PR training programs are taught by practicing PR professionals. The courses will cover the process for taking business objectives, target audience demographics, unique differentiators and competitive landscape and assigning and utilizing PR tactics that align to objectives. The training programs will also use the client company as a case practice to help participants develop a strategic approach to managing public perception.

“The concept for our customized PR training was developed in recognition of the fact that one of the most important factors for a company is its ability to attract new revenue and retain sources of existing revenue,” said Brianna McKinney, Managing Principal, Penman PR. “They’re designed to serve the educational and professional growth needs of organizations by delivering expertise, tools and resources to employees who need to be successful in public relations.”

Penman PR trainers are experts in their field, and bring real-life business experience and knowledge to the training sessions. Contact us for available dates and pricing.

About Penman PR Training Institute

Penman PR Training Institute, a division of Penman PR, Inc., provides real-world public relations training by practicing PR professionals to re-careering adults, adults re-entering the workforce and entrepreneurs. The organization also provides customized PR training for companies. For more information about Penman PR Training Institute and its PR training programs, workshops and seminars, visit www.penmanPRtraining.com.

Customized public relations training programs for entrepreneurs and companies