Penman PR Case Study - NovaCentrix

Creating recognition and trust

NovaCentrix

Business Objectives

A manufacturer of high-performance metal nanoparticles and nano-synthesis technology, Nanotechnologies, Inc.’s name was synonymous with the science itself, making it difficult if not impossible to rise above the noise. Management renamed the company NovaCentrix and sought to fill a niche in the electronics market for conductive nanometal inks and unique photonic curing equipment for processing low-temperature, low-cost, high-volume printable electronics.

The Campaign

We worked to position NovaCentrix management as experts and the company as the only logical choice in conductive inks and photonic curing among key audiences through coverage in target publications and conference speaking opportunities. These initiatives were designed to educate and influence decision makers in companies that focus on flexible displays, RFID, flexible circuits and solar films.

The Results

NovaCentrix was featured in dozens of industry publications, including articles in Healthcare Purchasing News, Micro/Nano Newsletter, R&D and a bylined article in Small Times which generated call-in leads from companies not only in the US, but from Europe and Asia.

Five months after re-launch, Lux Research, the leading nanotechnology and physical sciences market intelligence firm, named NovaCentrix in the top 25 percent of nanotechnology start-ups worldwide based on suitability for partnership. Today, NovaCentrix is a recognized nanotechnology products company that creates and commercializes unique products with focus on printable electronics.

“This is a fast-paced

and exciting time for NovaCentrix.

We sought out a

PR firm with the

credentials to position

us as an

innovative products

and solutions provider

to the industries

we serve.

Penman PR was our number one choice.”